Are you a personal trainer who is struggling to fill their schedule?
Become the Go-To Expert at Your Gym
Discover the secret to getting clients. And no - it's not posting more on social media.
Get the Free Mini-Course
Learn what will really set you apart from all of the other trainers.
When you sign up for the mini course, you'll also receive several emails with more tips and information about how to take your business to the next level. You can unsubscribe at any time.
The Visibility Myth
If you're like most new personal trainers, you need clients, and you probably think that social media is your key to success.
You think...if I could just post more often, people will recognize who I am and want to work with me.
So you keep posting.
- More workouts.
- More reels with meals.
- More mirror selfies with the perfect flex.
And it's really not working like you thought it would.
Here's the truth: Social media is a visibility tool, not a strategy to start and grow your business.
You can have a strong Instagram game but still have zero clients.
Why? Because you aren't building relationships with the right people.
In this video series you'll learn:
- Which people are actually your referral goldmine.
- The secret to standing out in your gym (and it's not being the most experienced!)
- The keys to being a GREAT trainer.
Plus, I'll send you more tips delivered to your inbox including my S.T.R.O.N.G. Framework which outlines how trainers can build a business that will last.Â
Hey, I'm Tara De Leon
I’ve been a personal trainer for 22 years, I hold 17 certifications, and I train in-person between 50 and 65 sessions a week—so yeah, I basically live at the gym (and yes, I’ve perfected the art of eating lunch on the go).
Â
I was named the NSCA Personal Trainer of the Year, I teach college-level exercise science, co-host the Wellness Rebranded podcast, and I wrote the bestselling book Hot Mess to Hot Mom.
Â
I’ve built a wildly successful, word-of-mouth business without selling my soul—or shakes— or relying on before-and-after photos and diet culture. My approach is weight-neutral, inclusive, and focused on helping real people feel strong and confident in their bodies. And now I help other trainers do the same.
Â
If you want to be the go-to trainer in your gym, attract amazing clients that you love, and actually make good money doing it, you’re in the right place.
